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The human voice has amazing power. It can be used to persuade, influence, stimulate, spark, encourage, educate, or enlighten – its potential positive power seems limitless. Whether you’re a singer, a motivational speaker, public information officer, event emcee, pageant host, teacher, lawyer, spiritual leader – each uses the voice to move an audience in some way.

As the keeper of its power, it’s up to you to

determine the ways in which you want your audience to be moved, as you use your voice to share stories, give directions, offer advice, boost spirits, provide protection – whatever messages you wish to deliver.

Impact – Image

Whatever the chosen path for your voice-driven career, in order to drive success and achieve a real sense of accomplishment, you must consider the impact you would like to have on your audience. In fact, impact is a vital part of defining your image.

Consider the following process in helping to determine the impact you want to have with the songs you sing, programs your present, and stories you tell at speaking engagements, live performances, auditions, meetings, pageants, showcases, or talent competitions.

Frame + Aim

This process involves three steps and a few simple questions to consider that will help you better understand what you’re doing. This three-step process will also help you focus and frame as you steady your aim in reaching the heart of your audience.

Step Up for Success

The first step is to define success. What would that look like? How would you know you’ve arrived? What would you do to grow or maintain your success? What are those qualities that define it? What are a handful of specific accomplishments that would serve as markers to affirm your success?

Quality Controls

So, for step one, make note of at least five qualities or characteristics of being a successful singer, speaker, teacher, performer – whatever the focus of your voice-driven career. In addition to these qualities, identify a handful of specific accomplishments that once achieved will validate or affirm your success.

Second Stage Questions

The second step engages a series of simple questions to ask yourself. The first question you want to ask is: why? If you’re a singer, singer-songwriter, singing musician, singing actor, commercial jingle vocalist – ask yourself, why do I sing? If you’re a motivational speaker, teacher, lawyer, public information officer, broadcast journalist – whatever the focus, break it down to its simplest form by asking yourself, why do I speak professionally?

Keep Asking Why

After each response, you want to keep asking, why, until you get to the root of your intent in its purest, simplest form. You know the annoying habit many toddlers have of asking why, over and over? That is exactly what that childlike wonder in you is demanding to know and understand. Once you reach the point where “why” has been answered sufficiently, it’s time to move onto the next questions.

Follow to Focus

Who is my audience, and who do I know that can help me find and reach my audience? What do I want my audience to feel, think, do, or change? How can I move them to feel, think, do, or change with my voice? How does my audience move me to feel, think, do, or change? When and where are my best opportunities to reach my audience? When and where are my best opportunities to learn more about the needs of my audience?

These questions provide you with a better comprehension of what you stand for and live for. It prompts and preens your passions, helping you to see where you’re headed, where you’d like to go, as well as what paths are best to take, and what is needed to drive you.

Impact’s Mirror Image

The third step in this process mirrors the first step, only this time you redefine success. In other words, look at your first step in defining success. Now, you want to tweak what needs tweaking, eliminate what needs cutting, and include anything that deserves consideration or inclusion.

Content Management

This process will help you with selecting material for your song set or songwriting sessions. It will help you determine key selling points or things you’re hoping will hit home with your audience. It will aide in focusing content and subject matter for speeches, auditions, live performances, interviews, on line postings, and presentations.

This process can be adjusted and used as part of your preparation time or rehearsal. You can ask a question like: why am I sharing this song, story, idea, this piece of information, these points of view – whatever it is you are planning to present or perform.

Fulfillment Applications

Remember that impact applies as well to any voice communication expressed or noted through recorded works, media appearances, written materials, on line postings – every public forum where your voice is shared with a audience has the potential for impact. How you define your desired impact has a hand in painting and shaping your unique place and perspective in life’s bigger picture.

Brett’s Many Positives

One of the many positives in Brett Manning’s teaching is that he celebrates and enhances the authentic strengths in the gift of the unique voice with each individual. What this conveys and reinforces is very empowering. It says that there is nobody else that’s exactly like you – no one else has the voice you have – and this is honored and developed through his exercises, coaching, reinforcement of coordinations, and encouragement.

Direct Focus

The strength and power of your voice that’s developed through Brett’s teaching, his products like Mastering Mix and Singing Success, and through sessions booked with his certified master associates, is given greater focus and direction as you define the impact you want to have on your audience.

Impact Others

Use the SingingSuccess.TV forums to share your definitions of success and the challenges you face in defining the impact you want your voice to have on those you’re trying to reach. For singers, make note of ways Brett’s teaching has had a positive impact on your confidence and communication skills outside of the recording studio and live performance engagements. For speakers, note how his approach has impacted your endurance, confidence, pacing, animation, and interpretive skills.

Book It Worldwide

Make it a habit to book regular sessions with a variety of Brett’s certified associates. Skype makes it easy for you to mix things up and literally travel the world for fresh perspectives on Brett’s innovative teaching.

Three-Steps Forward

Periodically walk yourself through the three-step impact-for-success process. Whenever you’re approaching a potential turning point in your career, or you’re facing a plateau or stumbling block of some sort, take time to reconnect with your reason for pursuing a voice-driven career. Remind yourself of your uniqueness, and stay committed to engaging your fullest potential for the greatest impact of your singing success.

Randy Moomaw

Author Randy Moomaw

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